Client—Allie Carmichael
2024
Abode Therapy
Rebrand
Abode Therapy exists to provide a soft landing space to explore your story with compassion and curiosity. We believe in the innate ability for healing within each one of us that seeks to restore in the face of trauma and disconnection from self. Abode offers the support needed to connect with that capacity for healing, and in doing so, help you find the path home to yourself.

I collaborated with Allie to create a brand kit that embodies this mission and aligns with her work.
Brand Elements
The hand-painted primary symbol serves as a metaphor for the journey home, doubling as a graphical and textural element.

Organic shapes act as image containers, reflecting the softness and individuality of each healing path.
Typography
A gentle serif typeface, paired with its italic style, conveys compassion and grace, while a monotype adds subtle contrast to the design.
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